Published on March 27, 2026
We attended FMCG Summit 2026 in Sarajevo and confirmed one thing — retail today is looking for smarter, not more complicated solutions.
FMCG Retail Summit in Sarajevo brings together key players from retail, distribution, and manufacturing, with a clear goal — to exchange knowledge, trends, and practical solutions that are shaping the future of the industry. This year, the focus was on changing consumer behavior and the future of retail, under the theme “What’s Next on the Shelf?”
At this event, Cards Print had its own stand, where we had the opportunity to speak directly with companies that are constantly looking for ways to increase sales and retain customers.
We didn’t come to FMCG Summit just to follow trends — we came to demonstrate them in practice.
At the Cards Print stand, we presented loyalty solutions with a clear role in retail: turning a one-time buyer into a returning customer. The focus was on simple, effective models that increase purchase frequency and average basket value.
Conversations with visitors confirmed one thing — loyalty is no longer a “nice-to-have,” but a real growth tool. Companies are not looking for complex systems, but for solutions they can implement immediately.
Gift cards drew particular attention — not as a standard product, but as a sales mechanism.
We demonstrated how gift cards can:
- bring new customers into the store
- increase average transaction value
- support campaigns and seasonal promotions
- strengthen brand perception through a premium physical product
In conversations with retailers, it became clear that gift cards represent a serious sales channel that is still underutilized.
At FMCG Summit, it was once again confirmed that loyalty and well-designed mechanisms such as gift cards are not a trend, but practical tools that directly impact sales, purchase frequency, and brand perception.
For us, this was not just an opportunity to present solutions, but to see firsthand where the market is heading — and to confirm that what we do delivers real value to companies that want more than a one-time purchase.
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