Finding new customers and retaining regular ones have always been challenging and uncertain regardless of the size of business and being it a small shop or a chain of stores. In order to have a stable business and continual growth of company the relationship with customers is the only thing we must never stop investing in. Data most usually printed on loyalty application forms are the one that keep customers or members of loyalty program informed about the way to earn or spend points but about other benefits as well. The future lies in loyalty program that motivates customers and that way recruits new ones while at the same time it also engages the current ones to repeat their purchases. Loyalty program is also a flexible means of communication with customers. Information about birthday discounts, great discount promotions, new products and other important information cannot reach customers without the tool such as loyalty program.
Loyalty program collects data about customers, follows their spending habits and segments them i.e. categorizes them in such a way that when a specifically created marketing strategy is applied, you know exactly who you address and what to offer them. It means that with a program like this you can also encourage their spending habits and motivate them to visit your shops more often; and even more importantly, you do not let them give up on your brand in favor of your competition.
