Personalization of family cards is a special type of finishing most commonly the last in the line used for inserting data into cards and even more – they have the role of an additional data protection. Personalization of family cards makes each card unique and that way contributes to an easier data analysis.
A very widely used personalization is Barcode personalization. We offer a high quality printing; most commonly black metallic foil or with one of the most popular printing technologies when it comes to barcodes, which is DOD printing. DOD printing technology represents the best quality barcode printing by applying black ink on the card surface achieving long duration and lasting barcode. We do almost all types of barcodes with visible and invisible numbers and some of the most used ones are EAN13, Code 128 and code 39. Besides barcodes, we can also personalize cards with QR codes.
Personalization of barcodes has a variety of uses and we use it most commonly with Family cards, Loyalty cards, Gift cards, VIP cards and Casino cards.
We have noticed that personalization of barcodes further simplifies the use of Loyalty program. Most often clients use loyalty cards with loyalty application forms filled in with information and then they are paired with loyalty cards the end users get. By using personalization of Barcode label i.e. removable label, the process of pairing information becomes far easier and the risk of making mistakes when filling in data is reduced. Barcode is printed on two places on cards – on the card surface and on the label surface being also on the card and when issuing the card, barcode label is removed from cards and you simply stick it on loyalty application form.
Signature strip is another means of personalization when a special printing technology is used leaving a strip on the back of the card holding ink which means you can write in pen over that area. When personalizing cards with magnetic strips, you avoid ink smear when adding text or signature on cards. The area of signature strip can be white but clients usually opt for transparent signature strip.
The most common use of Signature strip is on Blank cards or Membership cards.
Scratch off personalization is a field printed on the card surface protecting previously printed information on cards. That way it ensures added data protection and removes doubt card has already been used if it contains security code below Scratch off panel. We offer Scratch off area in a few different textures and dimensions.
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