Published on September 21, 2026
We are especially pleased to announce that Cards Print is the Official Badge & Lanyard Partner of New Norm Hospitality Forum 2026, taking place on 28–29 September at Hyatt Regency Sofia.
Before the first keynote begins, before the first conversation starts and before anyone exchanges a business card, every guest at an event already has one branded object in their hands — or, more precisely, around their neck.
For two days, the NNH forum will bring together senior professionals from across the hospitality industry to discuss how architecture and design are shaping the hotels, destinations and guest experiences of tomorrow.
Cards Print will be part of that experience from the moment attendees arrive.
An accreditation badge has a very practical purpose: it identifies the person wearing it and helps an event run smoothly, but at a carefully designed professional event, its role does not have to end there.
The badge and lanyard are among the few event elements that participants carry with them throughout the entire day. They appear in conversations, networking sessions, photographs and meetings.
In other words, they become a moving part of the event's visual identity.
As the Official Badge & Lanyard Partner, Cards Print brings its experience in identification products, printing and event solutions to New Norm Hospitality Forum 2026.
For us, this partnership is a natural fit.
This year's New Norm Hospitality Forum focuses on Architecture & Design and the role they play in modern hospitality.
The same principle applies on a much smaller scale.
When every detail of an event has been carefully considered, from the venue and stage to signage and visual identity, attendee accreditation should not feel like an afterthought.
A badge needs to be functional.
A lanyard needs to be comfortable and reliable.
Together, they can also reinforce the identity and quality of the event itself.
That combination of function, production quality and design is exactly where Cards Print works every day.
Cards Print will also be represented at the forum by Milena Tsankarska, Senior Commercial & Strategic Partnerships Manager. Her presence at New Norm Hospitality Forum 2026 will be an opportunity to meet hospitality professionals, discuss potential partnerships and explore how Cards Print solutions can support hotels, events and hospitality brands through carefully designed identification, access and branded products.
If you are attending the forum and would like to learn more about our work, connect with Milena during or before the event.
New Norm Hospitality Forum 2026 will take place at Hyatt Regency Sofia on 28 and 29 September, bringing together professionals involved in shaping contemporary hospitality — including architects, interior designers, hotel investors, developers and operators.
The discussions will move from concept development and hospitality design to investment, wellness, branded residences, cultural heritage and operational decisions.
For Cards Print, it is also an opportunity to connect with an industry where details matter enormously. Hotels and hospitality brands depend on dozens of physical touchpoints — from staff identification and access credentials to membership cards, VIP solutions, branded accessories and event materials.
Each one may look like a small detail on its own. Together, they shape how a brand is experienced.
We are delighted that Cards Print will contribute to New Norm Hospitality Forum 2026 as its Official Badge & Lanyard Partner. If you are joining the forum in Sofia, take a closer look at the badge around your neck.
That's where you will find us, too.
New Norm Hospitality Forum 2026
28–29 September 2026
Hyatt Regency Sofia, Bulgaria
See you in Sofia.
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