Published on March 10, 2026
Cards Print participated in the SIRHA Budapest 2026 trade fair this year. Here are the solutions for the HoReCa sector that attracted the most attention at our stand.
SIRHA Budapest is recognized as one of the leading trade fairs for the food, hospitality, and HoReCa sector in Central Europe, and the 2026 edition took place from March 3 to 5 at the HUNGEXPO Exhibition Center in Budapest. Taking part in SIRHA Budapest was an important opportunity for us to present our solutions to an audience that clearly understands how crucial service speed, organization, and guest experience are in the HoReCa industry.
At our stand, the focus was not only on cards as products, but on how different personalized and functional solutions can improve the daily operations of hotels, restaurants, bars, and other hospitality venues. We spoke with industry professionals looking for practical, high-quality, and visually consistent solutions for guest interaction, branding, and internal organization.
At the trade fair, we presented card solutions designed specifically for the HoReCa sector, with an emphasis on functionality, durability, and a professional visual impression.
Particular attention was drawn to hotel key cards, loyalty cards, gift cards, membership cards, and other personalized solutions that help venues enhance the guest experience while strengthening their brand identity.
In the HoReCa sector, a card is not just a technical detail. It is often the first physical interaction a guest has with a brand, part of the check-in process, identification, access, or the benefits a venue offers. That is why our presentation emphasized the importance of production quality, personalization options, finishing techniques, and alignment with the visual identity of a hotel, restaurant, or hospitality chain.
Our goal was to show that card solutions can be both practical and visually impactful at the same time.
Alongside card products, we also presented a broader range of solutions that can play an important role in the daily operations of HoReCa businesses. These include various personalized print solutions, identification materials, labeling products, and operational support materials, as well as items that contribute to better organization, stronger brand recognition, and a more professional impression that venues leave on guests and business partners.
SIRHA Budapest brings together professional visitors from the hotel, restaurant, café, distribution, wholesale, and related sectors. In one place, restaurant owners, hoteliers, hospitality managers, suppliers, and companies developing solutions for the HoReCa industry meet to exchange ideas and explore new opportunities.
That is precisely why events like this are the perfect setting for discussing real challenges from everyday business and presenting solutions that respond to actual market needs.
For us, it was an opportunity to demonstrate what Cards Print can offer HoReCa companies looking for reliable, high-quality, and adaptable solutions for modern operations.
We returned from the trade fair with many great impressions, but more importantly with new contacts, meaningful conversations, and several collaborations already agreed upon that will continue after the event.
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